This explicit footwear design represents a selected iteration of the Nike Air Max 97. It’s distinguished by its distinctive colorway: “coconut milk,” “fossil,” “denim,” and “purple.” These phrases describe the shades and supplies utilized within the shoe’s development, contributing to its general aesthetic. The naming conference offers shoppers with a concise understanding of the shoe’s visible properties.
The importance of such a design lies in its capability to attraction to a specific section of the sneaker market. Colorways and materials selections straight affect shopper desire, impacting gross sales and model recognition. The choice of “coconut milk,” “fossil,” “denim,” and “purple” could also be supposed to evoke a way of classic model, sturdiness, or a mix thereof. The Air Max 97 mannequin itself holds a spot in sneaker historical past, identified for its revolutionary full-length Air cushioning and futuristic design when first launched. New coloration combos and materials updates revitalize its attraction for up to date audiences.
