The cessation of manufacturing for a selected gentle beer variant, distinguished by its amber shade and barely greater alcohol content material inside the Michelob Extremely line, marks a change within the beverage market. This specific brew supplied customers a unique taste profile in comparison with the usual gentle lager, interesting to these searching for a extra sturdy style whereas sustaining a decrease calorie possibility.
Its earlier availability supplied a selection inside the gentle beer class, catering to preferences for richer malt notes and a darker look. The historic context includes shifting shopper tastes and model methods influencing the discontinuation of area of interest merchandise. Market evaluation doubtless indicated that the product’s efficiency didn’t meet expectations, resulting in its removing from the product line in favor of specializing in extra widespread choices.